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YWCA Evanston/North Shore kicks off Purple Purse campaign

Categories: News

Evanston, IL — YWCA Evanston/North Shore today kicked off its participation in The Allstate Foundation’s Purple Purse Challenge, a fundraising and awareness campaign centered on the role that financial abuse plays in domestic violence.

The Purple Purse Challenge will continue throughout October, which is Domestic Violence Awareness Month, and the YWCA has installed a giant purple purse in front of its building in recognition of the campaign.

Purple is the color of domestic violence awareness and the purse symbolizes financial independence. According to the YWCA, one of the primary reasons women stay in or return to abusive relationships is that they don’t have the financial resources to break free.

You can donate to YWCA Evanston/North Shore’s Purple Purse fundraising campaign at bit.ly/YWPurplePurse2018. If YWCA Evanston/North Shore is the top fundraiser nationwide, it will receive a $100,000 grant from The Allstate Foundation.

All of the funds raised by the YWCA will go toward its domestic violence programming, which includes economic empowerment for women.

In addition, you can learn more about financial abuse by attending a presentation called “Domestic Violence and Financial Abuse” on Wednesday, October 10, from 10:00 to 11:00 a.m. at the YWCA. More information about this event is available at www.ywca-ens.org or by calling the YWCA at 847-864-8445.

YWCA Evanston/North Shore works to eliminate racism, empower women, stand up for social justice, help families, and strengthen local communities. It serves more than 10,000 people annually in northern Cook County. Learn more www.ywca-ens.org.